EVERY DAY, WE TRANSFORM SPACES into
Moments of joy
We turn imagination into atmosphere - creating events that feel as good as they look, where every detail is considered, and every guest feels something special.
OUR STORY
Meets experience
Where IMAGINATION
Melbourne Event Florals began over sixteen years ago with a simple idea - to make beautiful event florals more accessible and inspiring. What started as a small hire collection quickly blossomed into a full-service styling studio, known for transforming spaces with heart, precision and a touch of creative magic.
In 2024, MEF entered a new era under the ownership of Helen Pollard - artist, entrepreneur and creative force behind Roxy’s, Artea Art School, and Party Corp. Helen brings a designer’s eye and an artist’s spirit to everything she touches, blending her love of form, texture and storytelling into the world of event styling. Her vision is clear: to share more beautiful experiences with more people - celebrations that are refined, soulful and joyfully personal.
Today, MEF is an ABIA Award-winning studio known for its seamless service, distinctive design sensibility, and ever-evolving creativity. Our work spans large-scale installations, weddings with personality, and corporate activations that transform spaces into something memorable.
BEHIND EVERY DETAIL IS OUR TEAM
We don’t just style -
WE IMAGINE FIRST,
and then,
WE BUILD THINGS.
Together, we bring artistry, organisation and genuine care to every event.
BEHIND EVERY DETAIL IS OUR TEAM
We don’t just style - WE IMAGINE FIRST,
and then, WE BUILD THINGS.
Together, we bring artistry, organisation and genuine care to every event.
BEHIND EVERY DETAIL IS OUR TEAM
We don’t just style -
WE IMAGINE FIRST,
and then, WE BUILD THINGS.
Together, we bring artistry, organisation and genuine care to every event.
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![Portrait of a woman with long hair, smiling, wearing a pastel green and pink top, against a beige background.]()
Dani
OUR HEAD STYLIST
Creative, nurturing and endlessly curious, Dani finds joy in every brief - crafting spaces that feel elegant, layered and deeply personal. She listens closely, designs intuitively, and brings warmth and finesse to every table, archway and bloom.
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![Portrait of a young man with short brown hair, light skin, blue eyes, smiling slightly, wearing a maroon shirt, against a beige background.]()
Michael
OUR CONSTRUCTION AND OPERATIONS LEAD
The maker who turns our sketches into structure. Michael brings his building expertise to every install - collaborating with Helen, Kevyn and Dani to ensure each piece not only looks extraordinary but stands strong on the day.
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![A smiling man with a beard and mustache, wearing a green and white patterned shirt, against a brown background.]()
Kevyn
OUR GENERAL MANAGER
With nine years at MEF and a background in corporate events, Kevyn brings together deep industry knowledge, design intuition, and people-first service. Known across Melbourne’s venue scene for his sincerity and charm, he’s the heart of every collaboration - romantic at heart, practical in process, and always ready with an idea before you ask. Clients trust him for his calm presence and his ability to make even the biggest events feel effortless.
OUR PROCESS, OUR APPROACH
A CREATIVE PROCESS BUILT
Around you
Our process is personal, collaborative and calm - designed to make every step of your event feel clear, joyful and beautifully considered.
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It starts with you - your story, your style, your sense of celebration. We listen closely and explore ideas together, sketching out colour palettes, forms and finishes that express your vision with quiet confidence.
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From intimate settings to large-scale installations, we design with both artistry and purpose. Our premium everlasting florals allow us to dream big - sculpting grand arrangements and intricate details that stay picture-perfect all day, while offering a sustainable alternative to fresh blooms.
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We believe great ideas grow best together. Through showroom consultations, physical mock-ups and visual previews, you’ll see and feel your event take shape - guided by our experienced stylists and our signature “imagine first” approach.
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On the day, we show up prepared, calm and ready to bring your vision to life. Our team works seamlessly behind the scenes, transforming spaces and ensuring every petal, prop and placement feels intentional.
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When the lights dim and the last guest leaves, we quietly return to pack down with care - leaving the space just as beautiful as we found it. Because for us, the experience matters as much as the outcome.
STEP INSIDE, GET INSPIRED
Visit our SHOWROOM
Our Bayside showroom is where creativity comes to life. Here, you can explore our curated hire collections, experiment with textures and tones, and chat with our team about what’s possible.
It’s an experience designed to spark ideas and make styling feel approachable - whether you’re planning a grand wedding, a corporate activation, or a small celebration at home.
Let’s Chat
We’d love to bring your ideas to life.
Every celebration starts with a conversation.
Tell us what you’re planning, what you love, and what you want your guests to feel - we’ll guide you from first idea to final flourish.
MEF Classes
CREATE, PLAY AND LEARN WITH US
Join us for hands-on floral and styling workshops that celebrate creativity and connection. From event styling to seasonal arrangements, our classes are relaxed, inspiring and full of beauty. Explore our upcoming sessions on ClassBento →
FLORISTRY WORKSHOP MELBOURNE
HEN’S PARTIES
WORKSHOP MELBOURNE